Bucks for blogs

By | July 5, 2021

Bucks for blogs

By Matt Marshall, Mercury NewsSat Aug 20, 3:04 PM ET

When it comes to blogging, big corporations are turning to twentysomething mavericks for advice. If they can’t lick them, they may have to join them.

So it was Thursday, as 21-year-old blogger Matt Mullenweg navigated the hallways of San Francisco’s Palace Hotel, giving select corporate and other confidants a sneak peak at his latest offering: a special blogging software tool for companies.

Mullenweg is just one of the stars of the Blog Business Summit being held in San Francisco through today. Public relations representatives of companies from Hewlett-Packard to Wells Fargo are here to meet Mullenweg and other blogging bigwigs to get tips on how to communicate with bloggers, and how best to get the word out about their products — on their own blogs.

Take the woes Dell Computer has faced. In recent months, big-name blogger Jeff Jarvis, on his Buzzmachine.com blog, has hammered on Dell for its poor customer relations. That, in turn, unleashed a deluge of similar comments from his readers, and spurred other bloggers to whine about Dell, too. On Wednesday, the University of Michigan released a survey confirming a drop in Dell’s customer satisfaction ratings, something that”>Print Story: Bucks for blogs on Yahoo! News: “Bucks for blogs

By Matt Marshall, Mercury NewsSat Aug 20, 3:04 PM ET

When it comes to blogging, big corporations are turning to twentysomething mavericks for advice. If they can’t lick them, they may have to join them.

So it was Thursday, as 21-year-old blogger Matt Mullenweg navigated the hallways of San Francisco’s Palace Hotel, giving select corporate and other confidants a sneak peak at his latest offering: a special blogging software tool for companies.

Mullenweg is just one of the stars of the Blog Business Summit being held in San Francisco through today. Public relations representatives of companies from Hewlett-Packard to Wells Fargo are here to meet Mullenweg and other blogging bigwigs to get tips on how to communicate with bloggers, and how best to get the word out about their products — on their own blogs.

Take the woes Dell Computer has faced. In recent months, big-name blogger Jeff Jarvis, on his Buzzmachine.com blog, has hammered on Dell for its poor customer relations. That, in turn, unleashed a deluge of similar comments from his readers, and spurred other bloggers to whine about Dell, too. On Wednesday, the University of Michigan released a survey confirming a drop in Dell’s customer satisfaction ratings, something that”

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